Tag Archives: Toy District

NYC Starbucks: 23rd & 5th

28 Feb


On this last day of February, I figured I would explore one more new neighborhood: The Flatiron District.

Apparently this small neighborhood has had an identity crisis over the past century or so. Former names include Toy District and Photo District because of the popularity of toy stores and photography studios at certain times in the 20th century. And yes, I know what’s going through your mind. And to answer your question: no, this neighborhood is not currently known for its sale and distribution of Flatirons. It is actually named after the Flatiron Building pictured above. The name was apparently a marketing ploy by real estate agents in the 80s to attract new residents to the area.

Too bad this Starbucks is not as attractive as the name of the neighborhood in which it resides. Although the service was good and the restroom clean, this was probably one of the most uninviting Starbucks I’ve been to in NYC. I think the drastically dim lighting is what turned me off initially. Don’t get me wrong — I appreciate a romantic candle lit dinner as much as the next person — but when it comes to my cafes: “Let there be light!”

Also, the seating was inadequate for filling the demand. I was lucky enough to grab a seat after receiving my drink, but there was a consistent crowd of people hovering around. One patron actually perched herself on the tiny¬†windowsill and uncomfortably read from her giant textbook while waiting for a seat to open up.¬†Also worth mentioning is that they have covered the available power outlets with metal plates. I’ve only ever seen this at one other location in the city, and its definitely a big turn off to any cafe goer.

I’m starting to differentiate the Starbucks of New York into two distinct categories: those worth lingering and those you grab on the go. This one belongs to the latter.

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