Ever been to a Starbucks that just didn’t… feel right? You couldn’t quite put your finger on it but something was off. It could have been the service, the location, or just a general “vibe” you got. Ever think you may have been at a non-corporate licensed Starbucks?
Today I am sitting at one in the heart of New York University (aka Washington Square Park). What’s a licensed Starbucks, you ask? Basically, there are some locations that look like a Starbucks, taste like a Starbucks, and act like a Starbucks — but in fact, they are not. Hotels, universities, airports, and amusement parks are the prime suspects for these licensed stores. Target stores are a prime example. Obviously most consumers cannot tell the difference, and both Starbucks and the business want to keep it that way.
Licensed or corporate owned, this NYU Starbucks has me sold. Simply because it is a gigantic location filled with mostly empty chairs. You could fit 4-5 Midtown Starbucks locations in this space alone. The decor is pretty spot-on with standard Starbucks, and they even have framed black & white pictures of NYC hung throughout. This is definitely a great location for study groups or business meetings, and the fact that it’s in the southeast corner of Washington Square Park is just gravy.
Like I said, this Starbucks has me sold, but others may not agree. Since it is NYU owned it may not be as welcoming to those who aren’t students of the university like I am. For instance, it’s WiFi services are through NYU not AT&T — meaning you need a student ID and password to gain access. Also the hours are a major setback. It’s only open until 7pm daily. Do students not study at night anymore? Apparently not past 7pm.
Starbucks and the City 