Tag Archives: New Starbucks

NYC Starbucks: 63rd & Lexington

23 May

63rd and Lexington

I’ve been monitoring the arrival of the Starbucks on the corner of 63rd & Lexington as a botanist would study the budding of a new exotic plant.

The first signs of life appeared when the ever-popular “STARBUCKS COFFEE” lettering appeared over top the vacant shop. Then the windows were covered with construction paper as the inside of this building began to transform from whatever it once held into the most well-known coffee house in the world. I must admit, it took longer than I thought it would. You hear of Starbucks “popping” up here and there, but this was much more of a slow growth. Then, just a few days ago, the doors finally opened for business.

I knew I had to visit this location within a week of its opening. Would it be different than the others? More modern? Technologically advanced? Would there be any kinks to work out? What goes into designing one Starbucks from the next?

Now that I’m here, it’s obvious that no great changes have beenĀ initiatedĀ for Starbucks’ latest fleet of openings. They’re not trying to reinvent a fully functional wheel here on 63rd and Lex. While the decor is nice (grey wood tones accented with silver chairs and stools) and the whole building seems to glisten with newness, it’s not another generation of Starbucks. Pretty soon, I’d imagine it will look similar to all the others in the city.

The one unique feature that I’ve yet to see at another location is its window seating. Most locations have a short bar attached to the windows accompanied by raised stools. This Starbucks has two padded seating cubbies nearly the size of a mattress. These are raised about 2 ft above the floor and are on either corner of the entrance. I’m sitting cross-legged in one now, and I must admit it’s quiet comfortable and comes with a childlike sense of amusement. I’d love to see more of these at other Starbucks.

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