I thought long and hard on which New York City Starbucks I would visit on Christmas Day. In the end, I decided no Starbucks is more fitting than the one in Harlem on the corner of 125th & Lenox Ave — aka Malcolm X Blvd.
This Starbucks is unlike any others in Manhattan. This is one of the five Starbucks Community Stores that exist worldwide. This means a portion of this store’s profits gets sent directly to a non-profit organization within the community that focuses on improving it. This particular Starbucks partners with an organization called the Abyssinian Development Corporation. A plaque inside the Starbucks explains the relationship:
“Welcome to Your Starbucks
We can only succeed as a store when we succeed as a community. We are together in this — and so we are proud to share the profits of this Starbucks store directly with Abyssinian Development Corporation to support its work with the children and families of Harlem. To achieve its mission, Abyssinian Development Corporation provides economic revitalization, housing, social services, eduction and civic engagement in Harlem and beyond.
A new store model and a new way to support our community.”
Now, I’m not a corporate social responsibility expert, but I think that’s pretty darn amazing. Not only is it doing good, but it’s doing good at a local level. The more the neighborhood drinks Starbucks, the more it benefits. It’s kind of genius. And very much a representation of what the holiday season and Christmas is supposed to be all about.